Staying competitive in the business world requires hard work, innovation, and the willingness to explore new ways to reach your target audience. Though your marketing strategy should include digital channels like social media, email, video, and web content, you shouldn’t neglect the power of out-of-home (OOH) advertising to gain the attention of potential customers.
While a billboard may be the most recognizable form of OOH advertising, a custom vehicle wrap (sometimes referred to as a mobile billboard) is an eye-catching, memorable way to get your company noticed by people in your service area. Here are four compelling reasons why a wrap may be just what your business needs to get a leg up on the competition and boost your revenue this year.
Visibility
You may be surprised to know that:
57% of people who see mobile billboards notice them all or most of the time. (Nielsen)
A single custom vehicle wrap can generate 30,000 to 70,000 daily impressions (ARD Ventures)
97% of those who view mobile advertisements remember them (RYP & Becker Group)
Mobile billboards command 2.5 times more attention than static billboards (Perception Research)
These findings are very convincing, especially when you consider the size of your area and the number of vehicles you may want to use to advertise your business. More impressions, greater visibility, and better recall increase the likelihood your company’s name will come to mind when people need the services you provide.
Impact
The most effective advertising campaigns leave a lasting impression on potential customers, and a custom vinyl-wrapped vehicle makes your company’s name 15 times more recognizable than any other type of advertising. In fact, over 96% of people surveyed by the American Trucking Association said that mobile billboards have a greater impact than standard billboards. When you consider that your vehicle is also stationary at times — in traffic, at stoplights, and when it’s parked — it exposes your potential customers to your advertisement for a much longer period than when it’s moving.
Brand Identity
Your business is more than just your company name and what you offer; it’s your story, your mission, and what makes you unique and special. Your logo, colors, designs, and words are all critical to communicating who you are. A custom vehicle wrap provides more than just information — it gives your audience a clear, concise snapshot of your brand identity. So whether you want to show that your business is elegant, reliable, innovative, or just plain fun, your vehicle will leave a memorable impression on everyone who sees it.
ROI
Perhaps one of the most compelling reasons to consider getting your vehicle wrapped is the amazing ROI potential. Wraps are relatively inexpensive, typically ranging from $1000 – $4000, and can last up to five years. So, for a few hundred dollars per year, you can have a highly visible, attention-grabbing advertisement that reaches an enormous audience wherever your vehicle goes. If you include a unique phone number in the wrap design, you’ll be able to accurately track how much your business increases from the use of your mobile billboard.
If you think your business could benefit from a custom vehicle wrap, contact a digital printing specialist who will work with you to create the perfect design to represent your company. In a few short days, your wrap will be printed, installed, and turning heads.
All of our locations are closed today – Monday Feb 1 – for snowy weather. The best way to reach us today is by email. We hope you can stay home and stay cozy today!
We are excited to welcome the customers of Colonial Printers to our family. We look forward to meeting you and working together…even if it’s virtual for a while.
We have experience with printing acquisitions and will work to make this transition seamless for you. We strive for efficient order processing and are dedicated to creating quality products. We guarantee that you will be happy with your finished products.
We extend a special welcome to customers of Minuteman Press of Brattleboro! We are excited to work with you.
Our experience with printing mergers will help us make this transition as easy as possible for you. We are already able to access your artwork and order history. We are committed to processing your jobs on time and to our high standards.
In addition to the products you ordered from former owners Jim and Marty, we also provide branded apparel, promotional products, extensive blueprint services, and vehicle wraps.
Our business partner and the Brattleboro manager will be Carolyn Hebert. She is excited to meet everyone in the Brattleboro business community. We hope you’ll stop in to say ‘hello’ if you’re near Black Mountain Road!
Please feel free to contact us with any questions. We look forward to working with you!
We are excited to announce the return of normal business hours at our Springfield shop.
Monday-Friday 8:30 am – 4:30 pm
Since March, we have been processing all orders from our Enfield facility and adapting to the challenges of COVID-19. Starting today, Brittny is back at our Springfield shop. She is excited to be downtown and would love to hear from you!
For your safety and ours, you must wear a mask to enter our shop and maintain 6-feet of social distancing.
Over the past few months, we have also updated some of our equipment in Springfield to better meet your needs. We guarantee the quality of our work and will always make sure that you are completely satisfied with your finished product.
Call, email, or stop by!
413-733-7441 * info@mmpne.com * 1365 Main Street, Springfield, MA
Working together, maintaining our relationships, and keeping our communities strong will help us weather the challenges of COVID-19. We hope you’re all doing well!
We created these t-shirts as a way to help during the COVID-19 crisis. Order a t-shirt for $20 and we’ll use $10 of the proceeds to purchase gift cards at local restaurants. When the COVID-19 restrictions are over, we’ll use the gift-cards as a fun give-away for our community.
Restaurants win…
They’ll receive cash when we purchase gift cards with the funds raised through t-shirt sales.
We win…
We’re a small business too, and these t-shirt sales help us pay the bills and our employees.
You win…
You get soft t-shirts with a cool design AND you feel good about supporting local businesses.
Receive your t-shirts by mail or by curb-side pick-up
Why are gift-card purchases helpful to local businesses right now?
When you buy a gift card, you are giving immediate cash to a business. Right now, small businesses need an influx of cash. Sales have dropped, but they still have to pay rent, order supplies, and keep the lights on. When COVID-19 has passed and businesses begin to see normal sales volumes, you can redeem your gift cards. It’s a win-win…the business gets cash right now, and you get a great product/service at a later date.
You can order your t-shirts through our online store. Thank you for your support!
We are wishing all of our small business partners success through this unusual time! If we can help in any way, please don’t hesitate to reach out. We will do what we can to help you with unique challenges.
